BACARDI LIMON 3003

Bacardi Limon 3003, was an experiential marketing tour across the United States. Before social media and with alcohol advertising restrictions on mainstream television in 2003, Bacardi sought out a new approach to marketing their latest product.

CircX was brought on board to spearhead the immersive entertainment throughout the 30-city national tour. From ideation to realisation, our company created all the costuming for both the touring CircX talent as well as the locally sourced brand ambassadors in each city.

ENTERTAINMENT DIRECTOR
COSTUME DESIGNER

* Collaborated with marketing company in character design & costume fabrication for all immersive entertainment.

* Co-ordinated all travel details for the talent, including weekly flights & hotels.

* Training, directing & maintaining quality control of all entertainment, including local and flown in talent.

*Conceptualising, creating & choreographing custom branded entertainment for both the stage and immersive performances.

Pioneers in immersive entertainment, CircX signature interactive performance approach is designed to create an unforgetable experience for guests.

These whimsical characaters were custom designed with the Barcardi Limon yellow wave as the focal point, avoiding any obvious branding.

In 2003, light up costumes where not popular due to the technology being at it's infancy. CircX was one of the originators of light up costume creations. This costume featured El Wire Technology, LED Blinky Lights and Laser Gloves, tailored to fit the Bacardi Limon retro -futuristc theme.

The birthplace of our notorious "lemon" character. This costume was designed to be an ambigous representation of the fruit; that could easily be interpreted as other "naughty' things.

BACARDI LIMON 3003

ENTERTAINMENT DIRECTOR COSTUME DESIGNER

ENTERTAINMENT DIRECTOR
COSTUME DESIGNER