IMMERSIVE EVENT ENTERTAINMENT & THEATRICAL CIRCUS ARTISTRY
BACARDI LIMON 3003
In 2003, before social media and amid restrictions on alcohol advertising on mainstream television, Bacardi sought a bold new approach to launch their latest product, Bacardi Limon.
CircX was engaged to lead the immersive entertainment across the 30-city national tour, delivering a fully experiential marketing program that captivated audiences in each location. From concept to execution,
CircX designed and produced all costumes for both the touring ensemble of CircX performers and locally sourced brand ambassadors, ensuring a consistent and compelling brand experience throughout the tour.
ENTERTAINMENT DIRECTOR
COSTUME DESIGNER
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Collaborated with the marketing team to conceptualize, design, and fabricate immersive character costumes for both touring CircX talent and locally sourced brand ambassadors across 30 cities.
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Coordinated all travel logistics for the talent, including weekly flights, accommodations, and on-site arrangements, ensuring seamless tour operations.
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Directed, trained, and maintained quality control for all entertainment, integrating both traveling and local performers to deliver consistent, high-impact experiences.
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Developed and choreographed bespoke branded entertainment for stage performances and interactive audience engagement, reinforcing Bacardi Limon’s unique brand identity.
